KUALA LUMPUR, 11 September 2024 –Zurich Malaysia has been recognised with six prestigious
awards at the Insurance Asia News Awards and the Asia Insurance Awards, showcasing the
company’s commitment to digital innovation and customer-centric initiatives. These accolades
highlight Zurich Malaysia’s leadership in the insurance and takaful sectors.
Celebrating excellence at the Insurance Asia News Awards
Zurich Malaysia was named Best Life Insurer, a testament to its dedication to providing exceptional
life insurance and family takaful solutions. The company’s focus on sustainability, community
engagement, and innovative product offerings has set it apart.
Under the leadership of Junior Cho, Country CEO/Head of Zurich Malaysia, the company has
prioritised customer needs and digital transformation. Junior expressed his gratitude for the
Outstanding CEO Award, stating, “These awards are not just an acknowledgement of our past
efforts but a motivation for us to continue pushing boundaries. This award is for the 1,500 Zurich
employees across Malaysia who dedicate their efforts and hard work to putting our customers first.
We remain dedicated to providing innovative solutions that meet the diverse needs of Malaysians,
ensuring they are protected and empowered in all aspects of their lives.”
Zurich Malaysia’s dedication to customer service was further recognised with the Outstanding
Claims Management award. The company’s emphasis on swift, fair, and seamless claims processing
has enhanced customer experience and fostered strong customer relationships.
Showcasing customer-centricity at the Asia Insurance Awards
Zurich Malaysia’s commitment to digital innovation has been a key driver of its success. The
introduction of the Straight-Through Processing (STP) system has transformed how customers
manage their investment-linked plans, enabling real-time adjustments and greater transparency. This
initiative earned the Customer Service Initiative of the Year award, exemplifying Zurich Malaysia’s
approach to making protection more accessible and user-friendly.
Additionally, the company’s effort in improving the travel insurance claims process was acknowledged
with the Travel Insurance Initiative of the Year award. By leveraging technology to reduce claims
turnaround time, Zurich Malaysia ensures a seamless and efficient experience for customers.
Zurich Malaysia’s “Care For What Matters” brand campaign, which bagged the Marketing Initiative
of the Year, underscores the company’s dedication to supporting Malaysians during challenging
times. The campaign not only resonated with the community’s desire for a brighter and more secure
future but also reflected Zurich Malaysia’s deep understanding of the pressures faced by individuals
and families, such as rising living costs and emotional stress.
Junior Cho, Country CEO/Head of Zurich Malaysia said “Moving forward, we will continue building
on these achievements by focusing on digital innovation, customer experience, and community
engagement, ensuring that these priorities remain at the forefront of the insurance and takaful
landscape in Malaysia. Our mission is to support Malaysians through thick and thin, helping them care
for what matters most.”
About Zurich Malaysia
Zurich Malaysia is a collective reference term for the Zurich Insurance Group (Zurich) business
subsidiaries operating in Malaysia: Zurich General Insurance Malaysia Berhad, Zurich Life Insurance
Malaysia Berhad, Zurich General Takaful Malaysia Berhad and Zurich Takaful Malaysia Berhad.
Zurich Malaysia offers a broad range of comprehensive insurance and takaful solutions; helping
individuals as well as business owners understand and protect themselves, their businesses and their
assets from risk. Zurich Malaysia has an integrated branch network in major cities nationwide as well
as dedicated agency and distribution channels nationwide to serve the needs of its customers. For
further information on Zurich Malaysia, visit www.zurich.com.my.
