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《水舞间》新章首演荣膺2025 TITAN 品牌大奖

19 hours ago
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澳门 – Media OutReach Newswire – 2025年11月24日 – 新濠集团欣然宣布,《水舞间》新章首演在2025 TITAN 品牌大奖(2025 TITAN Brand Awards)荣获两项殊荣,包括「最佳品牌宣传活动」(Best Brand Awareness Campaign)铂金奖及「最佳综合市场推广活动」(Best Integrated Marketing Campaign)金奖 。此次获奖印证新濠在市场策略推广方面的卓越表现,并进一步彰显公司对提升澳门作为「世界旅游及休闲中心」地位的承诺。

House of Dancing Water

享誉国际的《水舞间》风靡全球,是具代表性及一生必看的水上汇演。自二零一零年首次亮相以来,《水舞间》成功吸引数百万观众前来亲临欣赏。在艺术总监Giuliano Peparini朱利亚诺.佩帕里尼先生的全新诠释下,载誉回归的《水舞间》新章融合精湛的水上特技、先进的舞台技术及270度环形剧院,呈现超越传统艺术表演的沉浸式叙事体验。这场由近300名来自30多个国家的专业表演者联袂呈献的制作,既展现新濠推动全球文化叙事与多元共鸣的承诺,亦体现其为全球宾客缔造包容性体验的核心理念。

凭借创新和精准的品牌策略,《水舞间》新章首演成功引起广大回响,吸引全球广泛关注。在新章首演后的短短三天,《水舞间》在主要社交平台包括微博、微信、小红书、Facebook和Instagram的话题阅读量已突破11亿次、全网互动破六百万次。此卓越成绩充分展现该品牌策略在提升《水舞间》品牌知名度方面所取得的重大成功。

新濠主席兼行政总裁何猷龙先生表示:「我们对获颁TITAN 品牌大奖深感荣幸,这既是对《水舞间》凯旋回归的肯定,更验证了新濠全球品牌策略的影响力,展现我们为全球宾客打造世界级娱乐体验的承诺。我们衷心感谢团队与创意伙伴的热忱与卓越贡献,并将持续在娱乐领域树立新标杆,藉以为澳门创造值得自豪的长远价值。」

TITAN 品牌大奖由国际奖项协会(International Awards Associate,IAA)主办,为业内备受推崇的国际奖项之一,旨在表彰企业于品牌策略、创意革新及市场影响力方面的杰出成就。所有参赛作品均由国际专家评审团从创意理念、执行质量及可量化成效进行评估,以嘉许在全球范围内成功提升品牌认知与用户参与度的优秀企划。
Hashtag: #melco #cityofdreams #houseofdancingwater #titanbrandawards

https://linkedin.com/company/melco-resorts-entertainment
https://x.com/melcoresorts
https://www.facebook.com/MelcoCSR/
Wechat: 新濠博亚娱乐

The issuer is solely responsible for the content of this announcement.

关于新濠集团

新濠之美国预托股份于纳斯达克全球精选市场(纳斯达克:MLCO)上市,为一家在亚洲及欧洲区经营综合度假村业务的发展商及资产拥有者。新濠目前经营分别位于澳门路氹城和氹仔的综合度假村新濠天地(www.cityofdreamsmacau.com)及澳门新濠锋 (www.altiramacau.com)。此外,本公司亦经营新濠影汇 (www.studiocity-macau.com) ,该项目位于澳门路氹城,是一个以电影为主题的综合度假村。菲律宾方面,本公司于马尼拉娱乐城经营及管理综合度假村新濠天地(马尼拉)(www.cityofdreamsmanila.com)。欧洲方面,新濠在塞浦路斯共和国利马索尔经营综合度假村City of Dreams Mediterranean (www.cityofdreamsmed.com.cy)。南亚方面,新濠在斯里兰卡科伦坡的综合度假村City of Dreams Sri Lanka (www.cityofdreamssrilanka.com) 管理颐居(Nüwa)酒店。有关新濠的更多资料,请浏览 www.melco-resorts.com。

新濠得到其单一最大股东新濠国际发展有限公司(「新濠国际」)全力支持。新濠国际于香港联合交易所有限公司主板上市,主要股东为何猷龙先生,他本人亦为新濠之主席、执行董事兼行政总裁。

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