Western Union launches its first two company-owned retail locations in Malaysia. This forms part of the company’s global retail strategy, aiming to offer customers enhanced service and, ultimately, enable them to enjoy an omni-channel experience.
The launch represents an investment by Western Union in its retail presence in Malaysia, while supporting financial inclusion in migrant communities. Malaysia has the second highest number of company-owned stores in Asia for Western Union. The first store is located in Semenyih, a locality southeast of Kuala Lumpur, and caters to the needs of the high proportion of residents there from overseas that have strong ties to countries such as Bangladesh, Indonesia, Nepal and Myanmar. The second store is also found in the outskirts of Kuala Lumpur, in Sunway, another area where migrants in Malaysia live and work.
Western Union-owned stores represent a new retail offering, where customers can not only make international money transfers, but also benefit from premium brand experience and level of service.
Bhavin Shah, Country Director for Malaysia, Singapore, Brunei, Hong Kong and Macau at Western Union, said, “I am extremely pleased with the launch of the first two Western Union owned locations in Malaysia. This is a vote of confidence in the nation’s retail sector, which caters to a growing population of migrant workers since the pandemic.”
“This store marks a new way for us to re-invent and evolve our retail presence in Malaysia alongside our key committed partners and serve our customers even better. At the same time, it provides an opportunity to trial new products and services, as we aim to become a one-stop shop for all our customers’ financial needs,” continued Bhavin.
Western Union has been present in Malaysia since 1993, with a retail network that spans the entire country.
