Scoot, the low-cost subsidiary of Singapore Airlines (SIA), and Tourism Malaysia today announced a three-year Memorandum of Collaboration (MoC) to jointly promote Malaysia as a must-visit travel destination across key regional markets, in the lead-up to Visit Malaysia 2026 (VM2026).
The MoC formalises a strategic partnership till 5 August 2028, and seeks to drive awareness of various Malaysian cities through integrated marketing campaigns and co-branded initiatives. These will include targeted digital campaigns, and familiarisation trips to inspire travel to Malaysia.
The partnership will focus on driving visitors from countries including Australia, China, Indonesia and Singapore. Scoot currently operates to 11 cities in Malaysia including Ipoh, Kota Kinabalu, Kuala Lumpur, Kuantan, Kuching, Langkawi, Melaka, Miri, Penang, Sibu and Subang. With the launch of Kota Bharu on 26 October 2025, Scoot will operate 115 weekly flights to 12 cities in Malaysia.
The MoC signing ceremony was held at Scoot’s headquarters in Singapore, with Ms Agatha Yap, Scoot Director of Marketing, Communications and Loyalty signing the MoC on behalf of the airline, and Ms Norliza Md. Zain, Director of Tourism Malaysia (Singapore), representing the tourism board. The ceremony was witnessed by Mr Calvin Chan, Chief Commercial Officer of Scoot, alongside H.E Dato’ Dr. Azfar Mohamad Mustafar, High Commissioner of Malaysia to Singapore.
Ms Agatha Yap said, “We are excited to deepen our relationship with Tourism Malaysia through a three-year partnership. Malaysia has always been an important market for Scoot, and we hope that this collaboration will allow us to drive even more awareness and interest in the various Malaysian cities that Scoot serves. Regional travellers, including Singaporeans, enjoy a 30-day visa-free stay in Malaysia, and with this MoC, we hope to connect more travellers to Malaysia from Singapore and the rest of Scoot’s extensive network.”
YBhg. Datuk Manoharan Periasamy, Director General of Tourism Malaysia, shared, “This strategic partnership with Scoot comes at a crucial time as we ramp up efforts for VM2026. Leveraging Scoot’s extensive network will allow us to tap into high-potential regional markets and attract more international visitors to explore Malaysia’s unique offerings. As of May 2025, Malaysia recorded a 20.4% year-on-year surge in international arrivals, reaching 16.9 million visitors. Singapore remained our top source market with 8.3 million arrivals, followed by Indonesia, China, Thailand, and India. We are confident that this collaboration will contribute significantly to our 2025 target of welcoming 43 million international visitors.”
