Kuala Lumpur, Malaysia, 10 October 2024 – insureKU, a brand under leading listed local technology company, Censof Holdings Bhd (“Censof”) and Malaysia’s first true end-to-end digital insurance and takaful aggregation platform, has officially launched its consumer-focused platform with a selection of curated travel related solutions.
insureKU is redefining how Malaysians access and manage their insurance needs, starting with the convenience of securing travel coverage from digitally-forward insurance providers. This is part of its larger aspiration of a comprehensive expansion into general, life, and medical insurance in the coming months.
“We are challenging what the idea of insurance – how you research, understand, compare, and make an informed purchase – looks like. For too long, consumers have been faced with confusing, difficult to navigate, and unnecessarily costly insurance and takaful buying decisions, even with seemingly less complex types of insurance like travel coverage. With insureKU, we are democratising the entire
process, making it easier for consumers to understand and compare what they are buying, and then making informed decisions on which insurance provider they want to work with,” said Shadhana Sekaran, co-founder and Chief Executive Officer of insureKU.
Choosing travel insurance as its debut product offering, insureKU has built a consumer-focused offering that identifies, addresses, and solves the pain points that consumers associate with understanding, selecting, picking and eventually purchasing the insurance and takaful products that their travel needs demand.
With insureKU’s tailored travel insurance options, Malaysians can better safeguard their journeys immediately in a matter of minutes, and manage potential risks such as trip cancellations, medical emergencies, lost luggages, delays and much more.
insureKU is a product of Censof Maal Sdn Bhd, a subsidiary of the leading financial management software solutions provider, Censof. It aims to revolutionise how Malaysian consumers access and benefit from their insurance policies by leveraging its technological capabilities and the collective knowledge and experience of insureKU’s founders and Censof’s technology development, system experience and regional reach. Through this process, savings from insurance companies are also passed back to consumers, leading to better real-world prices for products and services in a single website as well.
A Seamless and Consumer-Centric Experience
insureKU leverages cutting-edge technology to provide a comprehensive and personalised experience for users. The platform allows customers to compare travel insurance policies from a wide range of top insurance providers, ensuring they find the best coverage that suits their needs. With a focus on simplicity and user-friendliness, insureKU enables users to purchase policies in just a few clicks, offering instant access to coverage details and support.
“Our goal is to empower Malaysians to make informed decisions about their insurance needs, starting with travel coverage,” added Shadhana. “We are committed to simplifying the insurance process, making it more transparent, and providing consumers with the tools they need to protect themselves and their loved ones when travelling.”
Looking Ahead: Expanding Insurance Offerings
Among the earliest authorised participants under Bank Negara Malaysia’s Financial Technology Regulatory Sandbox, insureKU is setting a new standard for what is undeniably a critical area for many consumers – financial planning for their future.
While travel insurance is the first product available on InsureKU, the platform is designed to accommodate a wide range of insurance needs. Over the coming months, InsureKU will introduce
additional insurance and takaful products, including life, general, and personal accident. This phased approach ensures that consumers can gradually familiarise themselves with the platform while gaining access to a broader selection of insurance products.
“InsureKU is not just a platform for purchasing travel insurance – it is the beginning of a new era in how Malaysians interact with insurance,” explained Ashveen Chakravarthy, Chief Operating Officer of InsureKu. “As we expand our offerings, our vision is to create a one-stop solution for all insurance needs, where consumers can easily compare, select and purchase their policies online.”
insureKU has been under development and testing for the past 6 months since its entry into the Sandbox. Incubated within Censof, it is today, the first native end-to-end industry integrated insurance and takaful aggregation and solutions platform in the country.
For more information and to explore insurance options, a visit to www.insureku.com promises valuable insights and resources.
