Censof Holdings Berhad (Censof or the Group), a technology holdings company specialising in financial management software solutions, today announced that insureKU — Malaysia’s first fully digital, end-to-end insurance and takaful aggregator — is now officially live.
Developed by its subsidiary, Censof Maal Sdn Bhd, insureKU is built with the consumer in mind and delivers a seamless, transparent, and user-friendly experience for comparing, understanding, and purchasing a wide range of insurance and takaful products — from life and general insurance to travel coverage and beyond.
Commenting on the service launch, Ameer Shaik Mydin, Group Managing Director of Censof said, “insureKU represents a natural extension of Censof’s vision to empower Malaysians through innovative financial technologies. This service launch is not just about offering insurance online, it is about removing barriers, building confidence, and enabling consumers to make informed decisions about protecting their future. We believe insureKU is a key milestone in that journey.”
The platform currently features travel insurance options for consumers to engage with, alongside plans to expand into other categories later this year, with an initial list of insurance providers that includes Generali, TokioMarine and Tune Protect. Using the service, insureKU is able to help consumers specify, identify, understand and purchase their specific travel insurance product in under three minutes which is a tremendous and empowering time and money saving hack.
“insureKU is built to remove the complexity around insurance decisions and give consumers the clarity they need to feel in control,” said Shadhana Sekaran, Co-founder and Chief Executive Officer of insureKU. “From a single platform, users can compare plans from multiple providers, understand their options with greater transparency, and complete their purchase with confidence — all in just a few clicks. Our goal is to simplify insurance for everyone, and we’re just getting started.”
More Than Just Comparisons – A Smarter, Trusted Way to Secure Coverage
Backed by Censof Maal Sdn Bhd’s decades of experience in developing complex financial systems, insureKU leverages this expertise and the domain experience in insurance of its management team, to enhance how it offers an intuitive, technology-driven solution that places consumer empowerment in their hands.
As one of the earliest authorised participants under Bank Negara Malaysia’s Financial Technology Regulatory Sandbox, insureKU has been extensively developed and tested over the past one year to meet real-world needs. The platform is the first of its kind in Malaysia to offer fully integrated aggregation and digital solutions across both the insurance and takaful sectors.
To shift perceptions and expectations of what insurance can and should be for consumers, insureKU’s service launch focuses on the first step of its long-term planning; education, comparison, and the aggregation of information to allow consumers to make easier, better, and value-driven decisions for their insurance needs. Savings gained through insureKU’s processes are also passed back seamlessly to consumers, aiming to make insurance more affordable over time.
insureKU is committed to continual innovation, with upcoming enhancements including multi-lingual support, expanded product offerings, and user-centric tools such as the Need Analysis Calculator and Financial Budget Calculator — all designed to help users tailor their insurance plans to suit their personal goals and financial circumstances, further simplifying and enhancing the digital insurance experience.
“This is more than a product service launch — it is the beginning of a much needed movement to dismantle the barriers that have long excluded many Malaysians from securing their financial future,” added Shadhana.
To celebrate the service launch, insureKU is rewarding the first 100 customers who purchase travel insurance through the platform with items from a limited exclusive merchandise offering – making it even more rewarding as consumers in Malaysia take their first steps toward easier, smarter, and empowered insurance choices.
For more information and to explore your insurance options, visit www.insureku.com.
