Alliance Islamic Bank (AIS or The Bank) is expanding its Halal in One Programme’s market access proposition by leveraging leading social commerce platforms to help halal businesses and SMEs reach and engage more customers in the growing digital economy.
The Bank is collaborating with top social media platforms to connect with businesses that could benefit from Halal in One – particularly those in high demand segments such as beauty & personal care, food & beverages, and other halal-eligible products. By creating more visibility and sales opportunities online, this initiative reinforces the Bank’s commitment to driving inclusive growth and innovation within Malaysia’s halal ecosystem.
As part of its outreach, Alliance Islamic Bank is also participating in Megasales 2025, a major campaign by a leading social commerce platform. The Bank is using this platform to support businesses, in need of halal certification, market access, and funding, to help them scale and thrive in the competitive digital economy.
Launched in 2020, the Halal in One programme plays a vital role in supporting entrepreneurs and business owners entering the halal industry. It offers end-to-end solutions including seamless halal certification facilitation, funding through the unique Halal in One Financing Programme, and access to advisory services – empowering halal business to start, grow and thrive.
By integrating social media into its outreach, the Bank aims to open new pathways for businesses to boost brand visibility, tap into wider audiences, and strengthen their presence in the competitive e-commerce landscape. The approach combines powerful online engagement with AIS’s suite of halal business solutions, enabling clients to accelerate growth in the digital-first marketplace.
Rizal IL-Ehzan Fadil Azim, Chief Executive Officer of Alliance Islamic Bank, said, “With its millions of users and distinctive position, social media has become a powerful tool for businesses to promote and scale their products. For SMEs in the halal space, this is an opportunity to compete and scale faster. Through Halal in One, we are helping businesses seize these opportunities with the right tools, resources, and market access to succeed.”
