Highlighting this shift, Opal Wu, Director of Revenue & New Business at Shopee Malaysia, said shoppers are increasingly relying on content to guide their Raya purchases. “More Malaysians are turning to content to discover products and compare options as they prepare for Ramadan and Raya. As shoppers explore livestreams, short videos, and creator recommendations, sellers can reach new audiences, creators gain new income opportunities, and shoppers can make more confident purchases,” he said.
Shopee’s data reflects this shift. In 2025, the platform recorded over 7 billion views across Shopee Live and Shopee Video. Sellers using these tools doubled their orders during the Raya campaign, while affiliate-led content drove a 3x increase in orders.
In 2026, Shopee is expanding this approach through the Shopee Bazar Hebat Ramadan campaign, with more livestreams, creator-led content, and entertainment across Shopee Live and Shopee Video. The campaign builds on the momentum of #GRWS weekly fashion livestream series on the app, bringing the experience to life at the Shopee House event. The concept was reimagined offline through a Fashion Show featuring Shopee-exclusive Ramadan-Raya collections from leading local brands such as Siti Khadijah, Naelofar, Bulan Bintang, and Adnaa.
As fashion takes centre stage during the festive season, shoppers can turn to brand ambassadors, Mimi Fly and Hael Husaini for styling tips through Shopee’s Raya Fashion Lookbook, curated with top labels and exclusive product collaborations. Beyond fashion, the celebration continues with entertainment, as shoppers can stream popular micro dramas series on Shopee through its new partnership with Viu, starting 16 February with fresh episodes released daily at 12pm.
“Today’s shoppers want inspiration, value, and convenience in one place. By connecting buyers, sellers, and affiliates through content, we are creating a more inclusive festive ecosystem where small businesses can grow and Malaysians can enjoy content-driven shopping as they prepare for Raya with ease,” Opal Wu added.
Through the Shopee Bazar Hebat Ramadan campaign, Shopee is bringing together deals, content, and entertainment to make this festive shopping more affordable, engaging and accessible for all.
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About Shopee
Shopee is the leading e-commerce platform in Southeast Asia, Taiwan, and Brazil. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities.
Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce.
Shopee is part of Sea Limited (NYSE: SE), a leading global consumer internet company. Sea’s mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena, and Monee.
