MaoMaoLand Empowers Women with Body-Positive Fashion for CNY
Nothing signals the start of the Chinese New Year like shopping for outfits. For MaoMao, the struggle to find cheongsams that fit sparked a personal mission: to make clothing accessible to women of all sizes. Through her body-positive approach, she has inspired a generation of confident women and built a loyal YouTube following of 60,000.
Each CNY, MaoMao curates festive hauls while guiding Malaysians to plan outfits effortlessly across different days, occasions, and social circles. This year, she continues to champion that ethos with #GetReadyWithShopee, sharing makeup looks, pairing tips, and trending Outfit-Of-The-Day (OOTD) inspirations like denim and long cheongsams, helping shoppers access all their fashion needs from a single destination.
As a creator in the YouTube Shopping Affiliate Program, MaoMao also helps extend the reach of Shopee’s CNY Sale to a wider community, spotlighting well-loved brands on the platform, including her go-to pick, LOVITO. On 31 January, fans can watch MaoMao and LOVITO showcase curated Lunar New Year outfits on her YouTube channel, alongside exclusive festive deals like daily 25% off vouchers with Shopee VIP.
“Chinese New Year is the time of the year for everyone to come together, celebrate our differences, and embrace what makes us unique. With my content, I want women to feel that style should fit them, not the other way around, and Shopee makes it convenient with so many plus-size friendly brands to explore,” she says.
MaoMao’s inclusive approach turned her personal passion and experiences into real results, with her views increasing 3-fold during the festive lead-up. This surge demonstrates how consumers increasingly rely on social commerce for festive planning, showcasing how her content not only inspires confidence but also meets shoppers where they are.
Teacher Influencer Turns CNY into a Shopping Classroom
As the Lunar New Year approaches, Malaysians are looking beyond style alone, seeking outfits that balance festive appeal with value-driven shopping. For Danial, a teacher influencer from Kuala Lumpur, this season is an opportunity to combine his teaching experience with his passion for fashion, showing Malaysians how they can shop guilt-free and confidently knowing they’ve maximised their savings with Shopee’s CNY sale.
Through his Instagram content, Danial shows Malaysians how to shop savvy while curating stylish Lunar New Year looks by redirecting them to Shopee. He urges his followers to tune into Shopee Live on the platform, where real-time demos, stackable vouchers, and interactive content offer shoppers the chance to stretch their ringgit further. Furthermore, by highlighting peak sale days like the upcoming 2.2, he encourages his audience to time their purchases strategically, ensuring that every purchase delivers maximum value. Danial’s guidance reflects a wider shift in festive shopping, where consumers increasingly seek curated, value-driven experiences instead of impulsive buys.
“During Chinese New Year, many Malaysians map out their festive wardrobes and plan their holiday purchases more intentionally,” says Danial. “My strategy focuses on optimising deals, selecting the right channels, and timing purchases effectively, and Shopee enables me to help my followers achieve that.”
Danial’s dedication, blending his educational background and fashion content, earned him the Best Rising Star Content Creator (Micro) at the Shopee Superstar Awards 2024. Creators like him show how influencers can inspire, inform, and elevate the way audiences approach festive shopping.
Celebrate CNY Fashion with #GRWS
As shoppers increasingly turn to influencer recommendations, creators like MaoMaoLand and Danial showcase the power of content-led commerce in shaping holiday preparations. This year, Shopee invites Malaysians to celebrate in style with #GetReadyWithShopee, discovering the latest fashion at Lagi Murah prices. Shoppers can look forward to daily 50% Off Livestream Vouchers and weekly curated arrivals, making it effortless to shop stylishly and save at the same time. Don’t miss the Fashion & Beauty Flash Deals on 2 and 15 February, running from 12 PM to 2 PM, offering exclusive, time-limited bargains. Get ready for CNY and explore festive favourites now at the Shopee CNY Sale here.
Hashtag: #Shopee #Ecommerce #Sale #CNY
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Shopee
Shopee is the leading e-commerce platform in Southeast Asia, Taiwan, and Brazil. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities.
Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce.
Shopee is part of Sea Limited (NYSE: SE), a leading global consumer internet company. Sea’s mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena, and Monee.
