Fresh from announcing the entry of Tealive into the enormous Indian market three weeks ago, Loob Holding Sdn Bhd (Loob) has revealed plans to open 80 outlets in Thailand over the next decade.
Founder and CEO Bryan Loo said it has chosen a leading local food and beverage player, Restaurants Development Co. Ltd (RD), to be its Master Franchisee. RD currently operates over 300 Kentucky Fried Chicken outlets in Thailand.
RD also happens to be a subsidiary of Devyani International Limited (DIL) of India which is the Master Franchisee for Tealive in India.
In this breakthrough collaboration with DIL and RD, Loob has made India and Thailand the 9th and 10th overseas markets for Tealive, the top regional lifestyle tea brand and home-grown flagship of Loob.
Loo expressed confidence that RD’s extensive network and industry expertise will provide a strong foundation for Tealive’s growth in Thailand.
“Tealive, known for always offering more than tea, will introduce its lifestyle tea concept to Thailand, complementing the country’s rich tea culture with additional choices of handcrafted beverages like coffee, premium chocolate and fruit smoothies as well as Tealive’s famous snacks,” he said.
“Our Thai partner is already present in hundreds of locations across the country, and Tealive will leverage this from the start. Actual store locations are still being finalised and, together, we aim for 80 outlets in 10 years.”
Reflecting similarly strong confidence in the collaboration, RD CEO Andrew Norton said: “We look forward to work closely with Loob to bring Tealive’s dynamic and contemporary tea experience to Thai consumers. With our deep understanding of the breadth and depth of the local market and Tealive’s innovative product offerings, we believe this partnership will redefine how tea is enjoyed in Thailand.”
Adding on, Loo said Tealive’s growth approach was centred on its strategic scalability. “Our priority is to adapt and expand efficiently by working closely with our local partner, ensuring that our brand resonates with Thai consumers while maintaining our commitment to quality and innovation.”
With a strong presence of over 950 outlets in various regions, including Southeast Asia, Mauritius, Canada and soon in the Middle East and India, Tealive is now ready to establish itself in a country with strong local tea culture. Thailand’s vibrant tea market, predominantly shaped by local players, presents an exciting opportunity for Tealive to introduce new and modernised beverage options tailored to evolving consumer tastes.
