KUALA LUMPUR, 24 SEPTEMBER 2024 — TikTok Shop Summit, an annual e-commerce
seller empowerment event by the e-commerce platform, will return this year to redefine the
future of online shopping in Malaysia. Local micro, small, and medium enterprises (MSMEs)
are expected to be the the biggest beneficiary from the summit as TikTok Shop will heighten
its #JomLokal support and share key insights ahead of the upcoming year-end sale season.
At TikTok Shop Summit this year, homegrown brands will discover new growth opportunities
to realise their full business potential via unique matchmaking sessions with top creators,
such as Khairul Aming, Pinn Yang, Dear Carynn, Almiyaz, TulipPetals, and more. Local
entrepreneurs will also learn from experts and top sellers during the knowledge-sharing
sessions on Shoppertainment strategies
to tap into evolving consumer behaviour, including best practices for content, community
engagement, livestreaming, ads solutions, and store performance optimisation. New support
will also be introduced to help local MSMEs scale and build an active customer base, in
addition to generating revenue.
Yang Berhormat Datuk Armizan bin Mohd Ali, Minister of Domestic Trade and Cost of Living,
emphasised: "As part of KPDN’s strategic pillars, we are committed to driving the
contribution of domestic trade to the gross national income, fostering an innovation-based
economy, and creating a conducive market environment that empowers the rakyat to
manage cost of living effectively. E-commerce has proven to be a key catalyst to achieve
these aspirations, considering Malaysia’s digital economy now contributes around a quarter
of our national GDP. Leading platforms like TikTok Shop are pivotal partners for the
government in supporting and upskilling local MSMEs to facilitate inclusive participation from
all levels of society. I encourage local entrepreneurs nationwide to take full advantage of the
resources and opportunities accessible during this upcoming TikTok Shop Summit to
transform digitally and build alternative sources of income, thus realising the vision of the
MADANI Economy to improve Malaysians' quality of life.
TikTok Malaysias Head of Public Policy, Anuar Fariz Fadzil, echoed the sentiment:
"We are fully committed to supporting the government’s efforts through continuous public-
private partnerships aimed at accelerating the growth of Malaysia’s digital economy. TikTok
Shop's comprehensive ecosystem provides MSMEs with a distinct opportunity to not only
sell online, but also empower them to scale. By equipping them with the tools and training
needed to build communities through content, affiliate creators, and full-funnel solutions,
TikTok Malaysia is uniquely positioned to help homegrown brands grow nationwide and even
penetrate international markets. Together, let's pave the way for Malaysia to transform into
an inclusive, digitally-enabled, technology-driven, and high-income nation.
TikTok Shop Malaysias Director of Strategic Partnerships, Nur Azre Abdul Aziz,
underscores that: Our #JomLokal initiative is at the heart of TikTok Shop’s ambition to
empower Malaysian entrepreneurs. This year alone, we have trained over 100,000 local
MSMEs to date through government partnerships. But, we're only getting started. At the
upcoming TikTok Shop Summit, we are thrilled to unveil enhancements to our #JomLokal
support and help MSMEs unleash new growth opportunities. Our upcoming creator-
matchmaking and knowledge-sharing sessions are designed to provide practical insights
and meaningful connections that can inspire homegrown brands. We hope this summit will
cultivate the rise of more local champions like Khairul Aming, Amir Mohsin, Shiffa Enterprise,
Empat Beranak ，HYGR and others.
About TikTok Shop
TikTok Shop is a one-stop e-commerce solution for driving brand growth and sales directly
on TikTok. With TikTok Shop, sellers can tap into a full-commerce experience with the
capability to upload products and manage everything from shipping to fulfillment and point of
purchase. Products are recommended to TikTok audiences through shoppable content
formats such as in-feed short videos (embedded with product links), live shopping events, as
well as a marketplace through the new Shop Tab.
