In a dazzling display of excellence, Generali Malaysia has once again emerged victorious, claiming the prestigious International General Insurer of the Year – Malaysia award at the illustrious Insurance Asia Awards 2023. This remarkable win marks a historic milestone for Generali, solidifying its position as the first and only general insurer in Malaysia to achieve such an awe-inspiring consecutive streak.
This coveted accolade is a resounding testament to Generali’s unwavering commitment to providing innovative products and services that are deeply rooted in customer experience and cutting-edge digital technology. The recent acquisition of AXA Affin joint ventures and MPI Generali Insurans Berhad has further bolstered Generali’s standing as one of Malaysia’s largest and foremost general insurers.
The grand event took place at the iconic Sands Expo & Convention Centre, Singapore on the 27th of July 2023, where Insurance Asia Awards celebrated the finest insurance companies that have made an extraordinary impact on customers through exceptional products, services, and solutions. Each award recipient was meticulously chosen by a distinguished panel of industry experts, ensuring that only the best of the best were honored.
Basking in the glory of this prestigious recognition is none other than Fabrice Benard, the esteemed Chief Executive Officer of Generali Insurance Malaysia Berhad and Country Head for Generali Entities in Malaysia. With over two decades of technical and strategic expertise in the realm of General Insurance, coupled with an impressive track record of senior management positions across renowned financial institutions and big four firms in France, Italy, the Middle East, and Asia, Fabrice’s leadership has been nothing short of exceptional. To add to his accolades, he was also bestowed with the esteemed CEO of the Year award for spearheading the transformative integration project that catapulted Generali Malaysia to the position of the second-largest general insurer in the country.

Generali Malaysia has been honoured with International General Insurer of the Year – Malaysia award for the 8th consecutive year at Insurance Asia Awards 2023. Generali is the first and only general insurer in Malaysia to have attained this consecutive win.
Fabrice expressed his elation at the achievement, stating that 2023 is a transformative year for Generali Malaysia as it furthers its ‘Lifetime Partner’ strategy through a game-changing acquisition, which has expanded their scale, expertise, and network to better serve their valued customers. The reception of these two prestigious awards validates Generali’s unwavering commitment as a trusted insurer and dedication to providing unmatched customer service.
Generali’s recipe for success lies in its unwavering focus on People – the driving force behind delivering and upholding the company’s strong sense of purpose and Lifetime Partner ambition. With a legacy spanning over 190 years, Generali remains steadfast in its mission to place customers at the core of its strategy, addressing their protection needs, and providing them with ‘Personalized Value Propositions’, ‘Phygital Advice’ and ‘Effortless and Caring Experience’.
But Generali’s commitment to the community goes beyond just its customers. Through the launch of its flagship initiative, The Human Safety Net “Project Makan Sihat,” the company has demonstrated its dedication to serving the underserved market. In collaboration with NGO partner Yayasan Generasi Gemilang, this local fundraising activity, in conjunction with the global fundraising effort organized by The Human Safety Net, raised a commendable RM273,751 to combat malnutrition among children and families in PPR Lembah Subang.
The stellar achievements of Generali Malaysia are a true reflection of the unwavering support and trust bestowed upon them by their valued customers, business partners, agents, brokers, distributors, and colleagues. It is a testament to Generali’s unwavering dedication to being a trusted and dependable partner for all their stakeholders, and it sets the stage for even greater milestones in the future.