Popular Korean convenience store chain emart24 announces its plans to roll out five halal-certified outlets every month this year.
In the recent halal certificate presentation event at emart24 e-kafe, Southville, CEO of emart24 Holdings Sdn Bhd, Vuitton Pang said that besides Southville, emart24 (e-kafé) at Vista Alam in Shah Alam has also received the halal certification by the Malaysian Islamic Development Department (JAKIM).
“Meeting the needs of our customers has always been at the heart of what we do,” said Pang. “Securing halal certification is a significant step in our commitment to offering trusted, high-quality Korean street food that is Muslim-friendly.”
Pang said that emart24 was giving priority to get all its current outlets certified halal. “With our internal processes and standard operating procedures already fine-tuned, we are primed to get five outlets certified halal each month. At this rate, we aim to completely get all the outlets certified halal by next year,” he added.
Also at the ceremony was prominent religious scholar Ustaz Datuk Dr Hj Zahazan bin Mohamed who commended emart24’s unwavering commitment to meeting the needs of the Muslim community. “This halal certification of emart24 reflects its genuine dedication to meeting the highest standards of quality and hygiene while respecting the desires of Muslim consumers.”
“I am certain this will further strengthen the trust and bond that emart24 has built up with its Muslim customers,” Datuk Dr Zahazan said.
With over 80 outlets nationwide and over 800,000 monthly transactions, emart24’s halal-certified initiative further solidifies its position in the market, winning over a larger customer base with its adherence to the highest dietary guidelines and standards of halal compliance.
To meet the rigorous standards of halal certification, emart24 has implemented strict supplier vetting processes, thorough cleanliness protocols, and stringent quality controls. Suppliers are required to submit documentation reviewed by halal executives, with details uploaded to JAKIM’s official portal.
The certification process reinforces the company’s commitment to maintain the highest standards of compliance and transparency.
