Step Into the World of Runway with Cinematic Installations, Stylish Experiences and Exclusive Shopping Rewards
HONG KONG SAR – Media OutReach Newswire – 27 April 2026 – This spring-summer, Pacific Place takes centre stage as Hong Kong’s defining fashion headline, unveiling a signature collaboration with the globally celebrated film “The Devil Wears Prada 2”.
Pacific Place – Be Devilishly Fashionable
From now to 17 May 2026, Pacific Place transforms into a cinematic fashion stage inspired by the world of the movie. Visitors are invited to embark on an immersive editorial journey where the glamour, pace and wit of high fashion unfold.
Dominating the atrium is the hero installation: a pair of mega-sized red heels, soaring nearly two metres high. Bold and sculptural, they capture the drama and allure of the film while creating a perfect “cover shot” moment. Surrounding it, a series of enticing checkpoints brings the Runway universe to life, each designed to echo the rhythm of the sophisticated fashion world and invite guests to step into the spotlight.
Where Fashion Meets Film — A World of Cinematic Style
A series of captivating checkpoints unfolds the world of “The Devil Wears Prada 2”, immersing visitors in its cinematic fashion narrative at every turn:
The Signature Heels
A towering pair of red heels, rising nearly two metres high, steals the show in the atrium. Set against a backdrop reminiscent of a gala night, their sculptural drama invites shoppers to walk the red carpet and step into the spotlight, creating an unforgettable photo moment that embodies the film’s flair and allure.
An Haute Welcome (Runway Reception)
Enter the sleek reception of Runway Magazine, where the pace is swift, the standards are exacting, and every arrival feels like the start of a story. As part of the experience, shoppers can play receptionist and pick up the phone to hear signature lines from the movie – bringing the drama and wit of “The Devil Wears Prada 2” to life.
The Power Desk (Miranda’s Office)
Step into the impeccably styled office of fashion’s most formidable editor, where every detail reflects precision, power and polished elegance. Here, visitors can witness the making of each Runway Magazine issue, from curated mood boards to iconic film stills, offering a behind-the-scenes glimpse into the creative engine at the heart of the office.
The Runway Lift Photo Booth
Inspired by the film’s iconic elevator scenes, where Miranda and Andy meet once again, the lift photo booth invites visitors to recreate their own stylish entrance.
Strike a pose, channel your inner fashion icon, and see yourself on the cover of Runway Magazine. To join the fun, simply sign up as an above member and make a same-day electronic purchase of HK$300 or more. Visitors can take home both a digital and a printed version of their cover, creating a stylish keepsake that captures the drama and allure of the film.
Runway Reads
A bustling fashion newsstand captures the energy of the media world, offering a glimpse into the stories, headlines and culture that shape the industry.
The New York Moment
A photogenic corner modelled on NYC’s iconic subway brings the city’s energy and the film’s glamour together. Pose beneath an eye-catching quote from “The Devil Wears Prada 2” and capture your own cinematic moment in style.
Cover‑Worthy Rewards Await
From 21 April to 17 May, Pacific Place turns shopping into a fashion‑forward celebration. Treat yourself to exclusive vouchers and movie privileges that elevate your style journey. Spend with any BOC Credit Card or BoC Pay+ to unlock an extra tier of stylish rewards, because every purchase deserves its own cover‑worthy moment.
Accumulated Same-day Electronic Spending
General Rewards*
BOC Credit Card / BoC Pay+ Extra Rewards#
HK$5,000 – HK$29,999
Two MOViE MOViE Pacific Place Ticket Exchange Coupons (valued at HK$260)
HK$100 Pacific Place Shopping e-Voucher
HK$30,000 – HK$59,999
Two MOViE MOViE Pacific Place Ticket Exchange Coupons (valued at HK$260) + HK$600 Pacific Place Shopping e-Voucher
HK$800 Pacific Place Shopping e-Voucher
HK$60,000 – HK$99,999
Two MOViE MOViE Pacific Place Ticket Exchange Coupons (valued at HK$260) + HK$1,500 Pacific Place Shopping e-Voucher
HK$1,100 Pacific Place Shopping e-Voucher
HK$100,000 or above
Two MOViE MOViE Pacific Place Ticket Exchange Coupons (valued at HK$260) + HK$3,000 Pacific Place Shopping e-Voucher
HK$1,600 Pacific Place Shopping e-Voucher
*General shoppers and eligible BOC Credit Card customers (collectively, the “Shoppers”) are required to join the Pacific Place Loyalty Programme – above and meet the accumulated same-day spending requirement by electronic payment during the Promotion Period in order to be entitled to redeem General Rewards and BOC Credit Card / BoC Pay+ Extra Rewards. Each Shopper is entitled to a maximum of ONE redemption of Rewards per day. The Rewards are limited in quantity and are available on a first-come, first-served basis while stocks last.
#BOC Credit Card / BoC Pay+ Extra Rewards is only applicable to (a). physical cards of BOC Credit Cards and BOC Co-branded Cards issued in Hong Kong bearing the BOC logo, or transactions made by Apple Pay, Google Pay, Samsung Pay or Huawei Pay with these physical cards (if applicable) (“Eligible Mobile Payments”) but excluding BOC Credit Cards issued in the mainland and Macau, USD Credit Cards, Private Label Cards and Intown Cards (“Eligible Credit Cards”). (b). payments settled through the BoC Pay+ application (“BoC Pay+”) by selecting an Eligible Credit Card as payment method (“Eligible BoC Pay+”).
For Shoppers redeeming the BOC Credit Card / BoC Pay+ Extra Rewards, they must settle the relevant transaction with Eligible Credit Cards / Eligible Mobile Payments / Eligible BoC Pay+ in full. All transactions made via AlipayHK, WeChat Pay HK, AlipayCN, WeChat Pay CN, UnionPay App and other designated payment means / e-Wallets as decided by BOC Credit Card (International) Limited will not be accepted for BOC Credit Card / BoC Pay+ Extra Rewards redemption. BOC Credit Card customers must settle their payment by Eligible Credit Cards when using the Shopping e-Vouchers from the Extra Rewards.
Other terms and conditions apply. BoC Pay+ SVF License Number: SVFB072 Reminder: To borrow or not to borrow? Borrow only if you can repay!
Dates: Now – 17 May 2026 Time: 11am – 10pm Location: Gift Redemption Counter on Level L2 (near Joyce)
Get ready to step into the world of “The Devil Wears Prada 2” — to see, to be seen, and to become part of a fashion story unfolding in real time.
Focus on the “Four Evolutionary Capabilities” of Private Enterprises as European Delegation Joins Efforts to Foster a China-Europe Cooperation Bridge
HONG KONG SAR – Media OutReach Newswire – 27 April 2026 – “Momentum Unleashed, Time is Now · GE Jun 2026 Grain Rain Speech” was recently staged in Hangzhou. GE Jun, the Chairman and CEO of TOJOY Shared Smart Enterprise Services, joined more than 2,000 private entrepreneurs, a visiting European political and business delegation, and leading scholars and experts in a far-reaching dialogue on how private enterprises may endure, adapt and evolve in a new era.
Pictured: GE Jun, the Chairman and CEO of TOJOY, shares his perspective on the evolution of private enterprise with an audience of more than 2,000 entrepreneurs at the 2026 Grain Rain Speech.
This year marks the third consecutive edition of GE Jun’s annual Grain Rain Speech. From “Leap Ahead Again” in Shenzhen in 2024, to “With Belief, The Road Opens Up” in Chengdu in 2025, and this year’s “Momentum Unleashed, Time is Now” in Hangzhou, the series has maintained a clear thematic continuity. Across the three editions, it has attracted more than 6,000 entrepreneurs to attend in person and reached tens of millions online, and has become a signature public intellectual platform amid the transformation wave facing private enterprises.
Focusing on Three Major Currents and Advancing Four Evolutionary Capabilities
GE Jun, formerly Global Vice President at Intel, Apple and NVIDIA, brings extensive global management experience. In a three-hour address, he structured his remarks around four major chapters — “Great Rivers and Mighty Currents,” “Big Waters, Big Fish,” “The Evolution of Fish,” and “Deep Bonds Between Fish and Water” — offering a systematic reading of the three great currents confronting private enterprises in 2026: technology, globalization and policy.
He pointed out that enterprises in 2026 are confronting three key realities: competition is shifting from “manufacturing capability” to “scenario-solving capability”; overseas expansion is moving from “product exports” to “capability exports”; and policy is evolving from a “traffic light” into a “navigation system.” Only by cultivating four evolutionary capabilities — antifragility, multi-generational continuity under the “new three generations,” ecosystem positioning, and two-way engagement — can enterprises truly navigate economic cycles.
European Delegation Attends Event in China as TOJOY Builds a Bridge for China-Europe Collaboration
During the speech, GE Jun said that true globalization is about “two-way engagement” — not only Chinese enterprises going abroad, but also international partners coming into China, with both sides enabling one another and pursuing shared prosperity.
Of particular interest, Ralf, founder of the European thought exchange platform Big Improvement Day, led a 30-member European political and business delegation to China specifically to attend the event. Big Improvement Day is understood to enjoy wide influence in global economic thought circles and is often described as a “mini-Davos.” During the event, TOJOY and the delegation jointly organised the 2026 Sino-European Entrepreneurs Cooperation Forum (SEEC) and Global Innovation and Development Conference, providing a long-term cooperation platform for entrepreneurs from China and Europe.
As a concrete implementation of the “two-way engagement” concept, TOJOY announced the launch of the “Global Shared Office.” Backed by the Group’s entrepreneur resource-sharing platform with more than 6 million registered users, the initiative will create overseas footholds for small and medium-sized enterprises expanding internationally and support the high-quality global expansion of private enterprises.
New Book “A Distant Drum” Released at the Event, Highlighting the Global Evolution Path of Private Enterprises
At the event, GE Jun officially released his new book, A Distant Drum: Evolution of China’s Private Enterprises in a Global Context. The book systematically sets out the evolutionary logic and practical pathways of Chinese private enterprises within a global framework, bringing together the intellectual essence of GE Jun’s more than three decades of global perspective and deep practical engagement with the private economy. “All those who stand apart do so because they have heard the drumbeat from afar.” With these words, GE Jun offered his message to entrepreneurs on the journey ahead.
GE Jun said: “Over the past 30 years, China’s economy has been defined by ‘big waters, big fish.’ Over the next 30 years, it will surely be marked by ‘deep bonds between fish and water.’ I am willing to be a resolute builder of bridges, gathering millions of ‘I’s into a shared ‘we.'”
Hashtag: #TOJOY #天九 #戈峻
The issuer is solely responsible for the content of this announcement.
LAHORE, PAKISTAN – Media OutReach Newswire – 24 April 2026 – Midea Hiconics is making a major push into the Pakistani market this week at Solar Pakistan 2026. From Booth A-3-8, the energy division of Midea Group is showing off its latest hardware and has just signed a key distribution deal to get its products into more homes and businesses across the country.
Hardware Built for Local Conditions
The company isn’t just showing off standard gear; they’ve brought systems specifically designed to handle the challenges of the local energy landscape.
PowerX1 Hybrid Inverters: Intelligent energy management, seamlessly switching between solar, battery, and grid for stable, uninterrupted power. Supports multi-source integration and rapid power transition.
Powerinfi All-in-one ESS: ISO 13849 PL-d and IEC 62443 certified for functional safety and cybersecurity. Features a multi-layer battery safety system within a compact design.
Advanced Solar & System Protection: Incorporates N-type HOT3.0 solar cell technology for enhanced low-light performance. The system boasts an IP66 rating for superior dust and water resistance.
A New Partnership with MIA Group
The big news from the show floor is the new Annual Channel Distribution Strategic Partnership with MIA Group. MIA Group is already a household name in Pakistan for HVAC and energy, and this deal means they’ll be the main bridge for Midea Hiconics’ tech to reach the local market.
“We’re excited to get to work with MIA Group,” a Midea Hiconics spokesperson said. “They have the reach and the local knowledge we need. By putting our hardware in their hands, we’re making it much easier for people here to switch to reliable, clean energy without the usual headaches.”
Media Contact: Midea Hiconics Press Office Website: https://www.hiconics-global.com/ Location: Solar Pakistan 2026, Booth A-3-8 Hashtag: #MideaHiconics
The issuer is solely responsible for the content of this announcement.
About Midea Hiconics
Midea Hiconics (SHE: 300048) has been around since 2003 and joined the Midea Group in 2020. They focus on green energy, home storage, and industrial tech, building smart tools that help people take control of their own power.
Check out https://www.hiconics-global.com/ for more info.
VIENTIANE, LAOS – Media OutReach Newswire – 24 April 2026 – Green SM Laos and Star Fintech Sole Co., Ltd (Umoney) have announced the signing of a Payment System Integration Agreement to incorporate Umoney into the Green SM application, alongside a Strategic Cooperation Agreement to develop a comprehensive digital finance and smart mobility ecosystem in Laos.
Ms. Tran Hanh An – Director of Mobility Services Sales, GSM Vietnam & Laos (left), and Mr. Ha Chien Thang – Director of Star Fintech Sole Co., Ltd, at the partnership signing ceremony.
Under the agreement, Umoney will be integrated as a direct payment method within the Green SM app. The two parties will also implement an embedded integration model enabling Umoney users to seamlessly access Green SM’s mobility services directly within the Umoney platform.
For the first time in Laos, customers will experience a fully seamless ride-hailing journey with fares processed instantly via the Umoney e-wallet upon trip completion, replacing the previously common manual bank transfer method. Users simply link their Umoney wallet to the Green SM app for fast, convenient, and fully cashless transactions. Additionally, customers using partner banking applications can pay drivers through Umoney’s QR system, delivering a flexible, fast, and secure payment experience that enhances user convenience and broadens customer reach across both platforms.
As part of the collaboration, Green SM Laos will provide comprehensive mobility solutions for Umoney’s enterprise partners and individual customers, including Green SM Car electric ride-hailing, Green SM Limo, Green SM Airport transfer services, as well as corporate travel packages and flexible, customized mobility plans. Umoney, in turn, will collaborate with Green SM to develop digital financial and payment solutions tailored for drivers within the Green SM ecosystem, encompassing e-wallet services, direct income disbursement, operational expense payments, and cash flow management tools. This synergy is designed to optimize operational efficiency while enhancing the experience for businesses, drivers, and end-users alike.
Beyond mobility and payment solutions, both parties plan to expand their shared digital services ecosystem by integrating Umoney and Unitel’s telecommunications and digital utilities into the Green SM platform, including SIM card registration, mobile top-ups, data package purchases, and other digital services, thereby enhancing the value proposition for users across both platforms.
The two companies will also jointly roll out customer benefit programs targeting Umoney users in Laos, with a particular focus on airports, transaction points, and key high-traffic locations. Through integrated service offerings and incentives promoting electric mobility, Green SM and Umoney aim to foster environmentally responsible travel habits while delivering greater value to customers within their shared ecosystem.
Mr. Ha Chien Thang, Director of Star Fintech Sole Co., Ltd, shared:”Our partnership with Green SM marks a significant milestone in Umoney’s strategy to develop a comprehensive digital finance ecosystem in Laos. The integration of payment capabilities and digital services not only enhances user convenience but also contributes to the advancement of cashless payments and the broader digital transformation of the economy.”
Ms. Tran Hanh An, Director of Mobility Services Sales at Green SM Vietnam & Laos, stated: “The partnership between Umoney and Green SM reflects a shared commitment to connecting the essential infrastructures of modern urban life, from digital finance and telecommunications to a green mobility ecosystem. Through this collaboration, we aim to expand benefits for our customers and driver community while driving meaningful green transformation that is firmly grounded in everyday mobility and consumption needs.”
Furthermore, Green SM and Umoney will collaborate on multi-channel communications initiatives to strengthen brand awareness and expand their combined customer base. Planned activities include co-branded campaigns, promotional programs for new users, digital platform communications, and on-ground experiential activations in key markets.
The partnership between Green SM and Umoney marks a significant convergence of two leading ecosystems in green mobility and digital finance in Laos, united in their pursuit of integrated service solutions that meet the increasingly diverse demands of modern urban life. This collaboration also represents a pivotal step toward fostering innovation, elevating the user experience, and contributing to the sustainable growth of the digital economy in Laos.
Hashtag: #GreenSM
The issuer is solely responsible for the content of this announcement.
SANYA, CHINA – Media OutReach Newswire – 24 April 2026 – From April 22 to 30, the 6th Asian Beach Games (ABG) is being held in Sanya, Hainan, China. The Athletes’ Village, located at the Mangrove Tree Resort World Sanya Bay, has become a vibrant hub for athletes from across Asia to gather and connect.
The Athletes’ Village for the Asian Beach Games in Sanya.
From China’s Hainan rice noodles and India’s curry prawns to South Korea’s kimchi, a mouthwatering array of regional delicacies is on display. As athletes savor diverse flavors and share their culinary cultures, friendships are quietly blossoming over the shared joy of food.
Beyond cuisine, the Village also hosts activities that blend traditional Chinese culture with local Hainan charm. These events allow nearly 1,800 athletes from 45 countries and regions to use culture as a bond to forge genuine friendships off the field, perfectly embodying the Games’ aspiration of “Passing Friendship, Meeting in Sanya.”
As a main thoroughfare, the corridor in the Athletes’ Village International Zone buzzes with activity. Athletes from various nations often gather here to share amusing training stories, hometown delicacies, traditional songs and dances, and local folklore. Amid this lively hubbub, language and geographical barriers begin to close effortlessly. More than just a place to rest, the Village has become a true “home away from home” for the Games.
“I believe that when we come together for sports and cultural exchange, the most important thing is to fully engage in the sports themselves. That’s what helps us build friendships, and it’s a wonderful experience,” said Chaladol Boonsri, a Thai team official. He noted that athletes from across Asia have gained a deeper understanding of one another through these activities, forging closer ties that will ultimately make the world a better place.
The local Hainan cultural experience has become one of the most anticipated highlights of these exchange activities. Xing Liting, head of the Intangible Cultural Heritage (ICH) Exhibition Area at the Village, explained that athletes can get up close to ICH items such as Li brocade, coconut carving, and Li pottery, personally experiencing the unique charm of Hainan culture. On the other side of the Village, the Traditional Chinese Medicine (TCM) clinic has also proven highly popular, with many athletes making special trips to experience traditional therapies such as Tuina (massage) and moxibustion.
“I really love this experience. Immersing myself in Chinese culture is truly enjoyable,” said Chmaissani Issa, a Saudi Arabian ju-jitsu athlete, after trying his hand at Hainan rattan and bamboo weaving.
During the Games, the Athletes’ Village will host eight themed cultural performances, including “Quintessence of China,” “Joyful Songs of the Sea,” and “Trendy Sounds of the Free Trade Port.” The debut performance, “Quintessence of China,” took the stage on April 19. The spectacular show had athletes involuntarily clapping along to the rhythm. “This is my first time watching a Chinese performance in an Athletes’ Village, and it’s incredibly interesting,” Issa added.
An official from the Sanya ABG Organizing Committee stated that a professional service team had been assembled to fully address athletes’ daily needs during the competition. By offering diverse forms of care, such as birthday wishes and congratulatory messages for medal winners, the committee ensures that athletes can fully concentrate on their events while fostering mutual understanding and friendship in a relaxed and joyful atmosphere.
The 6th ABG marks the first comprehensive international sporting event held after the launch of independent customs operations at the Hainan Free Trade Port. The cultural exchange activities at the ABG Athletes’ Village not only serve as a bridge of communication for Asian youth but also showcase Hainan’s openness and inclusiveness to the world. “I look forward to making more friends, sharing training experiences, and exploring different cultures,” said Shhijir-Erdene Bat-Enkh, a Mongolian beach volleyball player. “This will undoubtedly become a beautiful, unforgettable memory for me.”
As the Games progress, the cultural exchange activities within this “home away from home” will also continue, allowing the seeds of friendship to take root and grow amidst the coconut breezes and coastal scenery of Sanya, and ensuring the spirit of the Asian Beach Games is continuously passed on through cultural integration.
The issuer is solely responsible for the content of this announcement.
HAIKOU, CHINA – Media OutReach Newswire – 24 April 2026 – On April 22, Hainan, China’s southern tropical island province, partnered with the international online travel platform Trip.com to officially launch a flight voucher program worth RMB 5 million (approximately $730,000), aimed at further reducing air travel costs for inbound tourists.
Illustration of participation in the promotional campaign.
According to the Department of Tourism, Culture, Radio, Television and Sports of Hainan Province, the promotional campaign, titled “Discount Flights to Hainan, Enjoyable Vacations,” kicked off on April 22 and will run until August 30. The campaign is being rolled out simultaneously across more than 30 Trip.com global sites, with flight discounts as the core incentive to ensure benefits are passed directly to tourists.
The campaign offers two tiers of vouchers. Tourists from seven Southeast Asian countries (Vietnam, Laos, Cambodia, Thailand, Malaysia, Singapore, and Indonesia) as well as Japan, South Korea, Hong Kong (China), Macao (China), and Taiwan (China) can enjoy an RMB 400 (about $58) discount on flight purchases of RMB 1,600 or more. Tourists from other overseas countries are eligible for a discount of RMB 600 (about $87) on flight bookings of at least RMB 3,000.
During the event, tourists can simply log into the Trip.com app, navigate to the “Flights” section on the homepage, and book round-trip tickets on designated airlines from non-Chinese mainland cities directly to Hainan’s two major cities: Haikou and Sanya. Each user is limited to one discount. The subsidy is calculated based on the number of traveling passengers in a single order and can be combined with standard Trip.com promotions. However, the discount applies only if the settled fare for each individual passenger meets the minimum spending threshold. For details, please refer to the official Trip.com platform announcements.
To enhance the travel experience, Hainan’s cultural and tourism authorities have collaborated closely with Trip.com to provide clear instructions for users, streamline the voucher application process, and create a seamless loop from policy coordination to actual consumer spending.
In addition to airfare discounts, Hainan has introduced six premium tour routes highlighting the island’s diverse attractions, along with ten ocean-themed routes connecting key coastal sites. These offerings cover a wide range of tourism products, including family educational tours, coastal vacations, health and wellness leisure, cultural and nature exploration, theme park visits, outdoor sports, and local culinary experiences. This provides international tourists with immersive getaway options and enriches Hainan’s inbound tourism product portfolio.
Notably, an exclusive benefit package for inbound tourists to Hainan was launched earlier on April 17. Available on the NihaoChina app, the UnionPay app, and the “Kuyou Hainan” WeChat mini-program, the package unlocks a full range of benefits across the entire travel chain, including dining, accommodation, transportation, sightseeing, shopping, entertainment, health, and wellness. The 6th Asian Beach Games are currently underway in Sanya, Hainan, and all overseas athletes, team officials, and relevant delegates are also eligible to enjoy these benefits.
Tourists can easily claim this exclusive benefit package in just three steps: First, log in to the aforementioned platforms to view the full promotional details; second, call the dedicated service hotline to make a reservation; third, present a valid passport, Mainland Travel Permit for Hong Kong, Macao, and Taiwan Residents, or relevant Asian Beach Games credentials for verification at participating stores or scenic spots to enjoy the respective benefits.
Hainan currently offers visa-free entry to citizens from 86 countries and regions, greatly enhancing the convenience of inbound travel. Since the Hainan Free Trade Port initiated its island-wide independent customs operations, inbound tourism to the province has experienced explosive growth. In the first quarter of this year, Hainan welcomed over 495,000 inbound tourists, marking a year-on-year increase of over 54%.
Hashtag: #HainanDepartmentofTourism
The issuer is solely responsible for the content of this announcement.
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