Affin Bank and BCA collaborate to expand regional cardholder privileges

AFFIN Group (AFFIN/Group) enters into a cross-promotion agreement with PT Bank Central Asia Tbk (BCA) of Indonesia to provide reciprocal lifestyle and merchant privileges for AFFIN Credit Cardholders and BCA Credit Cardholders.

The agreement creates a strategic platform for both banks to deliver greater value and exclusive lifestyle privileges to their customers. Through this collaboration, customers can enjoy specially curated benefits such as exclusive discounts, complimentary gifts, upgrades, preferential pricing and priority access across a wide range of lifestyle experiences, including concerts, hotels, dining, department stores and other selected merchants.

Under the arrangement, BCA Credit Cardholders will enjoy special benefits when making payments with BCA Credit Cards at merchants designated by AFFIN, while AFFIN Credit Cardholders may receive privileges when making payments at merchants designated by BCA.

Hendra Lembong, President Director of BCA, said, “We are delighted to partner with AFFIN on this strategic cross-promotion. This collaboration reflects our vision of creating a more integrated ASEAN banking ecosystem, where seamless access to lifestyle privileges and services enhances the overall customer experience. By extending BCA’s cardholder benefits beyond Indonesia, we are not only enriching our value proposition but also opening new avenues for our customers to enjoy curated privileges across borders.”

President & Group Chief Executive Officer of Affin Bank Berhad, Datuk Wan Razly Abdullah, said, “We are excited that this marks the beginning of a strategic collaboration, creating a virtual bridge between Malaysia and Indonesia through the integration of our financial services and customer support networks. We believe this partnership will continue to evolve, enabling AFFIN (Malaysia) and BCA (Indonesia) to jointly develop and introduce enhanced, value-added products and services that better serve our customers in both markets.”

Both parties will coordinate the implementation of the cross-promotion programme, including the development and publication of promotional materials through their respective official media channels. All promotional materials and participating offers will be subject to mutual agreement, prior approval and applicable laws and regulations in each country.

Details of participating merchants, offer mechanics and customer eligibility will be announced progressively through AFFIN official channels once finalised by both parties. The exclusive campaign will officially commence on 20 August 2026.