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貴州珍酒再度亮相2026香港Vinexpo Asia

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港股白酒第一股立足國際商貿樞紐,以當代視野詮釋東方釀造哲學

香港 – Media OutReach Newswire – 2026年5月27日 – 中國白酒行業領先品牌,港股白酒第一股——珍酒李渡集團有限公司(「珍酒李渡」或「公司」;股份代號:06979.HK,連同其附屬公司統稱「集團」)欣然宣佈,旗下旗艦醬香白酒品牌貴州珍酒,日前重磅登陸2026香港亞洲國際葡萄酒及烈酒展覽會(Vinexpo Asia 2026)。

本屆展會立足香港作為全球貿易樞紐與多元文化交匯的核心優勢,匯聚來自全球二十餘個國家及地區的頂尖酒商與業界權威。在全球烈酒市场寻求跨文化破局的背景下,本屆Vinexpo Asia特別強化突出了「Be Spirits Hong Kong」烈酒展區,以其超級聯繫人的角色,為中國白酒接軌國際烈酒市場構建了高規格的對話機制和合作橋樑。貴州珍酒此番亮相,不僅是集團國際化戰略的深化落地,更是向全球資本與高端消費市場展示中國白酒文化內核的重要窗口。

全產品陣容亮相:傳統匠心與現代表達的深度交融

此次參展,貴州珍酒產品陣容,精準覆蓋大眾消費、商務宴請、高端收藏及新生代雅酌等多元場景:其中戰略新品「牛市啤酒」專為新生代及國際化消費群體打造,以輕盈現代的品飲風格開拓多元消費場景,演繹傳統品牌的創新基因;高端標桿「大珍 2020」,瓶身融合「明四家」之一沈周的「珍」字墨寶、立體燙金浮雕工藝與非遺宣紙包裝,匠人手工打造外盒,將古典視覺藝術與現代工業設計完美結合。酒體由五位國家級白酒評審勾調,匯集多年優質基酒與珍稀老酒調味,極具高端品鑑與收藏價值。

此外,品牌同步展出「老珍酒」、「珍十五」、「珍三十」等經典核心單品,以及「珍十五」、「珍三十」、「珍2013」及「珍2014」四款高端年份光瓶酒。該系列以極簡美學包裝直觀呈現內在酒質與真實年份價值,主動接軌國際烈酒評鑑體系。

貴州珍酒源自貴州遵義醬香核心產區,始終恪守傳統固態發酵釀造工藝,憑藉醇厚細膩、空杯留香的獨特「珍式風格」,依托香港的國際化優勢,致力於打破地域與文化壁壘,向全球市場展示高品質中國醬香白酒的獨特「個性」。

高層戰略視野:開啟中式醬香白酒的跨文化傳播範式

珍酒李渡集團國際事務副總裁吳光曙先生表示:「Vinexpo Asia作為全球頂級的酒業展覽平台,是中國白酒對話世界的重要橋樑。香港作為得天獨厚的國際金融與商貿樞紐,向來是珍酒李渡布局全球化戰略的關鍵支點。在我看來,中國白酒的出海絕非單純的地域性市場擴張,更是一場關於中國傳統的釀酒工藝、東方酒禮文化與生活美學的全球化傳播。珍酒李渡紮根醬酒核心產區,始終以品質為根基、以文化為內核。我們連續亮相新加坡亞太免稅展覽與會議(TFWA)、香港Vinexpo及香港國際美酒展(Wine & Spirits Fair)等國際盛事,既是集團全球化戰略的穩健推進,更是身為行業領先品牌推動白酒文化走向世界的企業擔當。這次我們以更具國際視野、更簡約現代的敘事方式,向全球買家及投資人轉譯中式醬香白酒的年份價值與工藝美學。未來,珍酒李渡將持續立足香港、輻射亞太、布局全球,積極對接全球高端消費生態,講好中國白酒故事,助力醬香型白酒走向更廣闊的國際舞台,贏得實力認同與文化尊重。」

Hashtag: #ZJLD

The issuer is solely responsible for the content of this announcement.

關於珍酒李渡集團有限公司(6979.HK)

珍酒創建於1975年,建基於中國醬香型白酒核心產區——貴州遵義。1988年獲第五屆全國名酒評比會評選為國家質量獎優質獎。同年,經外交部禮賓司、經貿部交際司和人民大會堂管理局認可,獲評為兩大國宴醬酒,為貴州三大最具代表性之白酒品牌。

珍酒李渡作為中國領先的白酒集團,致力於提供多種香型的中、高端白酒產品,包括醬香型、兼香型和濃香型。據弗若斯特沙利文的資料顯示,按收入計,旗艦品牌珍酒已連續兩年(2024年及2025年)維持中國第四大以及貴州省第三大醬香型白酒品牌的地位。公司於中國主要經營四個白酒品牌,包括全國性品牌珍酒、李渡,以及兩個地區性品牌湘窖及開口笑。集團矢志傳承中華民族古老的傳統白酒釀造技術,並不懈創新,為老技藝注入新活力,打造出不少標誌性產品。珍酒李渡致力於開發品類豐富、芳香醇厚的白酒產品,以滿足消費者的多樣喜好,把握更廣泛的市場機遇,向世界一流釀酒企業邁進,弘揚中國傳統白酒文化。

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