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暹罗天地推动目的地营销战略,将曼谷打造成 全球春节旅游目的地

2 months ago
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携手知名演员汪卓成与泰国T-Pop当红偶像组合BUS,推动泰中旅游经济

泰国曼谷 – Media OutReach Newswire – 2026年2月6日 – 昭披耶河河畔的全球地标暹罗天地宣布,将携手政府及商业合作伙伴,包括泰国文化部、泰国旅游局、开泰银行、CP AXTRA旗下万客隆和莲花超市、Alipay+以及虎标万金油,共同打造世界级春节庆典。暹罗天地通过举办融合泰国文化遗产与中华传统习俗的庆典活动,强化目的地营销战略,力争成为全球顶级春节旅游目的地。核心亮点是暹罗天地的灵性之地——”龙腹“,这里地处昭披耶河最美弯道,是繁荣昌盛的象征。为迎接马年,象征诚实、忠诚与正义的关帝神像将在此供奉。庆典将呈现世界级娱乐盛宴:中国著名演员汪卓成与泰国T-Pop当红偶像组合BUS领衔演出,更有舞龙舞狮、节日街头美食、购物体验及文化活动。暹罗天地有信心该目的地的人流量和消费额将增长10%以上,为刺激一季度整体经济活动和旅游业发展助力。活动将于2026年2月12日至17日在暹罗天地河滨公园举行。

ICONSIAM A PROSPEROUS CHINESE NEW YEAR 01

暹罗天地有限公司执行副总裁Suma Wongphan女士表示:”本次活动再次彰显暹罗天地作为全球体验式目的地对世界各地游客的吸引力。我们的目标不仅是提升泰国旅游体验,更要颂扬深厚的泰中两国关系。我们精心策划的标志性庆典将传统信仰与当代艺术完美融合,打造独特体验,吸引全球观众前来昭披耶河畔见证最盛大的春节庆典。除文化元素外,暹罗天地还将开展’超级幸运红包活动’,提供8,300多份奖品,以此提升节日体验,预计在活动期间推动游客流量增长10%以上,消费额提升10%。”

ICONSIAM A PROSPEROUS CHINESE NEW YEAR 02

2026年春节期间,泰国旅游业预计将迎来显著的经济效益,这与泰国旅游局在现行免签政策下制定的吸引670万中国游客战略目标高度契合。暹罗天地坚信,本次庆典的规模与创意将有力推动泰国旅游及零售业获得全球知名度。

“暹罗天地——2026年春节盛典”核心亮点包括:

  • 福运地标:游客可前往吉祥关帝庙感受深厚灵性力量,庙内供奉着五尊关帝圣像,这些圣像首次直接从中国运抵泰国。互动祈福馆以尖端科技呈现”祥瑞八骏”,让古老神话焕发新生,为体验增添独特魅力。
  • 繁荣庆典:世界级文化盛宴将在河畔璀璨绽放,由全球知名中国演员汪卓成领衔登场,加入传奇”龙马”巨型神兽(长达32米,象征成功与进步)的盛大巡游。泰国T-Pop当红偶像组合BUS(因你而闪耀)的惊艳龙马舞表演将庆典现场推向新高潮,传统与当代流行文化在此强力碰撞。
  • 喷泉奇迹:在被誉为昭披耶河最美弯道的暹罗天地标志性河湾处,游客将见证迷人的”昭披耶河龙多媒体水景“——这是东南亚最长的水景奇观,为游客呈现一场精心编排的喷泉、灯光与音效混合的视听盛宴。

“暹罗天地——2026年春节盛典”不仅是一场庆典,更是一个将曼谷塑造成全球最具魅力节日目的地之一的文化现象。2026年2月12日至17日,诚邀您莅临暹罗天地河滨公园,共赴这场非凡庆典。敬请关注暹罗天地官方Facebook(www.facebook.com/ICONSIAM)获取活动资讯与最新动态,或致电1338咨询详情。

Hashtag: #ICONSIAMCNY2026 #ICONSIAMaProsperousChineseNewYear2026 #ICONSIAM

The issuer is solely responsible for the content of this announcement.

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