BIFW2025, held from October 16–19, 2025, was a spectacular collaboration between Siam Paragon and key partners, including the Tourism Authority of Thailand (TAT), Merz Aesthetics Thailand, Kasikornbank, CITIZEN, M.A.C Cosmetics Thailand, and ABSOLUTE. The event transformed Parc Paragon, Siam Paragon, into Thailand’s most iconic grand runway, featuring 11 leading Thai designers and brands — 27FRIDAY, 37°C Thirty-seven degrees Celsius, ASAVA, FLYNOW, FUNDAO, Greyhound Original, ISSUE, Leisure Projects, NAGARA, PAINKILLER Atelier, and PATINYA. Each showcased exceptional creativity and unveiled their latest seasonal collections, reaffirming BIFW2025’s mission to inspire Thailand’s fashion industry through a truly world-class fashion week experience.
Ms. Thanaporn Tantiyanon, Managing Director of ONESIAM Shopping Center, Siam Piwat Company Limited, stated, “Under the concept ‘FASHIONABLY EXTRAORDINARY,’ BIFW2025 presented an unexpected and captivating fashion stage, driven by the ambition to become a truly world-class fashion week. This year’s event was infused with fresh energy as eleven leading Thai fashion brands delivered uniquely remarkable shows that not only showcased the immense potential of Thai designers on the global stage but also reaffirmed Siam Paragon’s position as a world-class fashion destination and one of Bangkok’s global fashion hubs. We believe that BIFW2025 will serve as a crucial driving force for Thailand’s fashion industry to move forward with stability and strength, while creating opportunities for emerging designers to shine on international runways — paving the way for the sustainable growth and global recognition of Thai fashion in the years to come.”
The four-day grand runway of BIFW2025 received an overwhelming response, attracting a dazzling lineup of celebrities, artists, fashion enthusiasts, and influencers who flocked to the event to witness spectacular showcases from 11 leading Thai brands. Creating immense buzz both offline and across digital platforms, BIFW2025 quickly became a top-trending topic across all social media platforms and further enhancing the value and visibility of Thailand’s fashion industry. It serves as a key driving force within the creative economy, effectively leveraging fashion week as a platform to advance Thai fashion businesses at both the regional and international levels.
The success of BIFW2025 marks another milestone in elevating Thailand’s fashion industry onto the global stage. Siam Paragon remains committed to its mission of supporting Thai designers across all generations, fostering an inspiring platform that propels Bangkok toward becoming a true fashion hub of Asia. Guided by this vision, Siam Paragon continues to ignite new excitement and creative energy within Thailand’s fashion scene in the years ahead.
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