Located near the Petronas Towers, the site draws over 500,000 pedestrians daily. To stand out, Absen partnered with a Spanish visual design team to create an immersive narrative: a giant panda peeks from behind curtain, slips while reaching for bamboo, floats in zero gravity, and is pulled into a swirling vortex—before “I Love KL” appears and the panda lands playfully, sparking cheers and social sharing. Each scene breaks screen boundary, delivering powerful visual impact with strong viral potential.
“Malaysians have a natural affection for pandas,” said Sophia, Absen’s Malaysia Outdoor Advertising Manager. “This isn’t just advertising—it’s an urban-scale interactive experience that makes the screen part of city’s collective memory.”
Built for high-traffic, high-challenge urban environments, the A25 features IP66 full-sealing and a five-layer waterproof interface, ensuring reliability in high heat, humidity, and monsoon rains. Its advanced power-saving technology reduces energy consumption by over 50% compared to conventional displays, saving up to USD 200,000 in electricity over five years for a 300㎡ screen—dramatically lowering total cost of ownership.
A client representative said: “We chose Absen for efficiency, durability, and image quality. But more importantly, it helps us create something iconic—not just another ad. With 3D storytelling and custom pandas, we make it fun, not boring.”
Since launching its first overseas screen in Saudi Arabia in 2005, Absen has deployed over 2 million displays worldwide. “We make low power consumption a core focus of our R&D,” said Shaun, Absen VP & R&D Director. “The A25 redefines the ‘low-carbon landmark’ — energy-smart, reliable, and city-activating. Backed by a 10-year warranty, it sets a new standard for outdoor displays.”
As the first of 20 global landmarks, the Kuala Lumpur project embodies Absen’s vision: where technology, creativity, and urban culture converge to shape future of public spaces.
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